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Naming Process


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The Naming Process

How exactly we come up with names that stick, every single time.

Latin Word Roots, Diphthongs, Wordoids…. You may not have heard of all of these, but these are just a few of the concepts we have to consider with each and every branding project we take on. Our team is well versed in all of the properties that affect the quality of a new business name and how those properties will resonate with potential customers.


We have Latin dictionaries, Greek dictionaries, French Dictionaries, branding case studies, inspirational branding books, and resources to help us on our quest to get you the PERFECT name for your new business.


While at first glance business naming might seem like something you can just guess at there truly is a science to coming up with brands that stick in a potential customer’s head. There is a reason big companies spend big bucks on branding.

If for any reason the names are not to your specifications we will gladly start the process all over until we get it right.


On the other hand, if you are ready to move forward and have purchased a logo we send your project over to our visual design team where the process starts all over, but this time with a logo. If you did not purchase a logo we wish you the best of luck and send you off to your success.


Nothing about this process should cause you any headaches (let us have those). We never get tired of hearing how excited our customers are to get such a great name, for such a great price, with so little hassle.


We have done literally thousands of projects since 2012 and would love it if you were the next business owner to get a knockout name from Namella!


Best of luck to you with your new venture!

Step 1:

Our process consists of an initial research into your industry. We survey the competition to get a feel for who’s out there and what kind of image the industry is working with. We have worked in just about every industry so we have creative briefs for almost every business type imaginable.  After surveying the competition, we pour over your naming survey to make sure to get a solid feel for what you want to convey with your new name.

Step 2:

Next, we go in to creative mode. Our team gets together into groups, to pour through branding books, your survey, and your competition all while tossing ideas back and fourth until we separate the dud names from the stud names.

Step 3:

We then use specially designed software to search the Internet for available domains that match the results of our creative session.  After this process is complete we end up with a list of 3-5 brands that are catchy, memorable, and to your exact specifications. At that point the brands are sent to you for feedback. This whole process takes about 3 business days. We work our creative tails off to get you 3-5 naming choices, any of which should be perfect for your new company.


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Phone: 9 AM -  5 PM PST: (800)-971-4282


Our Naming Process

Address: 2900 Bristol Street Suite E-201

Costa Mesa, CA 92626

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